Volly Insights
The Volly Insights blog dives into the mortgage and real estate industries’ top headlines, latest trends, and newest technologies. Plus, check out white papers that explore the challenges facing today’s lenders.
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Industry Blog
The Top Five Homebuying Demographics for 2024
Looking to better position your business for success in today’s ever-challenging housing market? One impactful strategy is to target a specific homebuying demographic. The more clearly this demographic is defined, the better you can understand how and where to reach these potential customers. Here is information on what we believe are the top five homebuying demographics for 2024. Check it out!
How to Build Loyalty & Boost Retention in Today’s Ever-Challenging Market
“Customers for life. “Lifelong borrowers.” “Clients that are eternally yours.” We all have different terms for them—some are a bit more lighthearted than others—but the meaning is always the same: A customer who turns to you no matter what their needs may be, whether it’s another home purchase, a mortgage refinance, or an additional service that you provide. Put simply, loyal and returning customers are the lifeblood of a loan officer’s business.
How to Stay Connected with Your Customers
According to First American, less homeowners feel “locked-in” to their current interest rates—which means increases in both home sales and housing inventory could be on the way. Keeping your brand in front of your existing customer base is more important than ever—that way when buyers and sellers do enter the market, they are ready to work with you. We share strategies for staying connected with the individuals who mean the most to your business.
Strategies for Boosting Your Marketing ROI
Before your workload becomes too heavy this summer, why don’t you take a moment to calculate your marketing return on investment (or MROI). MROI is exactly what it sounds like: a formula for measuring the return on investment from the amount you spend on marketing, whether it’s for a specific marketing program or your entire marketing plan. In the latest Volly Insights post, we share strategies to help you boost your MROI.
Tips and Ideas For Your First-Time Homebuyer Campaigns
The rapidly shrinking share of first-time homebuyers means finding and converting leads from this important segment of the market is more essential than ever. The latest post on the Volly Insights blog provides content tips and ideas for your first-time buyer campaigns—whether they are done through social media, over email, or with direct mail.
From the Hardcourt to the C-Suite: The Leadership Lessons I Learned from Team Sports
Check out Volly CEO Katharine Loveland’s guest column for HousingWire. Katharine discusses the leaderships lessons she learned from her days playing college and professional basketball. She also delves into the connections between a competitive edge, a strong marketing approach, and a good customer experience.
Rising mortgage interest rates have forced many would-be homebuyers to put their purchase plans on hold. Meanwhile, prospective sellers feel trapped in their current residences due to being “locked in” with low mortgage rates. As you know, a shrinking potential customer pool means your job of connecting with and converting leads will become increasingly difficult. So, we compiled a list of marketing strategies for loan officers looking to gain an edge in the housing market.
Volly: Forward Thinking & Moving Forward
Our industry is continually changing. New technologies, new policies, and new market conditions force us to endlessly adapt. But change delivers the opportunity to start exciting, new journeys.
Find Your Niche Market—and Distance Yourself from the Competition
Today’s housing market is as competitive as ever for loan officers. So, how do you gain an advantage in a crowded market? One impactful way is to find a niche! Simply put, finding the right niche can mean the difference between success and failure. Read on to learn how!
Ready to Plug the Hole in Your Retention Bucket?
Marketing experts have created dozens of analogies to explain the importance of customer retention, but the one we feel is most accurate is this: Building a successful mortgage business with a poor retention program is like trying to fill a bucket with a hole. You can keep the water running, but the bucket will never be full. With this mind, we compiled a list of the retention strategies that will plug the hole in your bucket and ensure it overflows with repeat customers.
The Secrets to Success in a Rising Rate Environment
Our current rate environment has very likely made you anxious. Before panicking, understand there are steps you can take to ensure your business remains successful. We compiled a few best practices to help you gain an edge in our current rising rate environment.
The Four Rs of Purchasing a Home
Even though the current market conditions are a bit alarming, buyers should not be deterred—this is still a great time to purchase a home. To prepare your clients—especially those first-time buyers—for today’s market, we compiled the four Rs of purchasing a home. Share them with your clients as they take those first steps on their buying journeys.
Tips for Creating the Most Impactful Landing Pages
If you have ever stayed at a hotel, you are familiar with the helpful staff members known as concierges. Long a mainstay of the hotel experience, concierges assist guests with restaurant reservations, recommend local activities and attractions, and arrange for transportation. Here at Volly, we like to think the best landing pages are like a top-quality concierge. Read on to discover the guidelines that should be followed to ensure your visitors are given an engaging and educational landing page experience!
Is the Housing Market Heading for a Crash? Don’t Bet on It
The signs are certainly there for a housing crash. Inflation is running high while housing affordability is plummeting. But tell your clients not to worry. We compiled a list of six reasons why a crash is not imminent.
Signs Your Brand May Need a Facelift
Much like a home, brands—even the strongest and most successful—can fall into disrepair and need a little TLC, whether it is a simple redecorating project, a more involved renovation, or a full teardown. Here are possible signs it may be time to give your brand a facelift.
Let us customize a demo to your specific challenges, such as:
- Shortage of new leads
- High costs for lead generation
- Lack of repeat clients and referrals
- Need for automated & integrated tools
- Limited resources or support
- Inconsistent brand communications
- Low conversion rates
- And much more. Please share your challenges with us!