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Come here for the latest posts from the Volly Insights blog. Plus, check out white papers and webinars that explore the mortgage and real estate industries’ top trends and technologies.

Industry Blog

As anyone in our industry can attest, connecting with prospects and transforming these leads into customers for life may be the most challenging aspect of a loan officer’s job. In the latest Volly Insights blog post, we examine the five biggest factors that are standing between loan officers and lifelong customers. We also detail how loan officers can build stronger relationships that ensure borrowers work with them again and again.

Mass communication has changed dramatically during the Internet age, but direct mail’s potency has proven to be remarkably enduring. In the latest Volly Insights blog post, we debunk the five common myths associated with direct mail marketing while demonstrating just how appealing and persuasive this form of communication can be.

Video has come to dominate today’s marketing landscape. Still, despite its growing popularity as a content-delivery solution, many video marketers utilizing this medium are not seeing the results they desire. We pulled together a list of helpful video marketing tips. Check it out!

In this period of industry change—as websites, mobile apps, and videoconferencing platforms make transactions faster and more convenient; as the frequency of showings, appraisals, and closings occurring online increases—today’s borrowers have made this clear: They do not want the mortgage and real estate processes to take place entirely online. Stated simply, customers still crave that human touch.

Call it a generational hand-off. In 2014, the National Association of REALTORS® reported that Millennials overtook Generation X as the largest share of homebuyers. And ever since, Millennials have been the dominant buying force in the housing market. In the latest Volly Insights post, we will examine what makes Millennials so unique as well as share creative marketing techniques for better connecting with this influential generation.

The spring 2022 market is not expected to be as hot as last year’s, but competition will remain fierce. With the holiday season now in our rearview mirrors, it is time to prepare. Here is how you can get ready for what is certain to be competitive buying and selling seasons!

The predictions are rolling in for 2022 and a consensus is emerging: A purchase market is coming. This shift means a loan officer’s partnerships with real estate professionals are more important than ever. Here are helpful tips for forging connections and building relationships with these critical business referral partners.

Building industry partnerships, generating and converting leads, maintaining a database of prospects—the marketing tasks never end for the modern-day loan officer. Our list of essential tips will help you get the most out of your marketing efforts in 2021!

A new year means new goals to be achieved and new challenges to be faced. The changing of the calendar is also an ideal time to assess existing marketing plans and make necessary changes. Detailed here are effective marketing strategies for loan officers in today’s ever-competitive housing market. Check them out!

In today’s digital age, more and more companies are embracing marketing automation solutions and tools. But are these tools and solutions delivering results? Are adopters satisfied with their marketing automation platforms? And what do adopters say are the biggest challenges associated with marketing automation? We tracked down the answers to these questions and more.

White Papers

This white paper presents a list of common challenges that mortgage professionals often encounter while trying to achieve operational and managerial efficiency and an answer to these problems.

For today’s borrowers, lenders are no longer simply the mortgage business—they are also in the “journey” business. This white paper details the most common demands among today’s mortgage journey-takers and the innovative approaches being employed to overcome them.

Webinars

#MIC21, May 4, 2021 – Join Sales Boomerang CEO Alex Kutsishin and Volly CEO Jerry Halbrook on May 4 at 1:00 p.m. ET as they discuss how technology enhancing the customer journey is evolving the mortgage industry. 

July 7, 2021 – Join Jerry Halbrook, Volly; Alex Kutsishin, Sales Boomerang; and Robin Clayton, PRMG; along with moderator, Julian Hebron as they break down the customer journey and reveal what a lender should focus on improving in this purchase driven environment.

July 28, 2021 – The Homeownership Summit, a half-day virtual event, focused on educating consumers on important aspects of searching for and buying a house, as well as tips on how to make decisions around remodeling and refinancing.

Join us on August 24, 1 PM EST for a live discussion on Tools, Tricks & Pointers for VA Borrowers, Presented by our panel of Military and Lending Veterans. Grant Moon, CRO of Volly | Home Captain; Bryan Bergjans, SVP, National Director of Military Lending of Caliber Home Loans and Alex Lange, CEO of Forbes Global Properties.

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