Impactful Marketing Strategies for Today’s Competitive Housing Market

Rising mortgage interest rates have forced many would-be homebuyers to put their purchase plans on hold. Meanwhile, prospective sellers feel trapped in their current residences due to being “locked in” with low mortgage rates. As you know, a shrinking potential customer pool means your job of connecting with and converting leads will become increasingly difficult. So, we compiled a list of marketing strategies for loan officers looking to gain an edge in the housing market.

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Volly Unveils New Brand Identity Reflecting Its Commitment to Greater Growth & Success

Volly completed an extensive rebranding effort in response to accelerated company growth and a renewal of its corporate mission, vision, and values. Volly’s new brand represents the company’s commitment to its customers, its dedication to greater growth and success, and its passion for creativity and teamwork.

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Ready to Plug the Hole in Your Retention Bucket?

Marketing experts have created dozens of analogies to explain the importance of customer retention, but the one we feel is most accurate is this: Building a successful mortgage business with a poor retention program is like trying to fill a bucket with a hole. You can keep the water running, but the bucket will never be full. With this mind, we compiled a list of the retention strategies that will plug the hole in your bucket and ensure it overflows with repeat customers.

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