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Impactful Marketing Strategies for Today’s Competitive Housing Market

Rising mortgage interest rates have forced many would-be homebuyers to put their purchase plans on hold. Meanwhile, prospective sellers feel trapped in their current residences due to being “locked in” with low mortgage rates. As you know, a shrinking potential customer pool means your job of connecting with and converting leads will become increasingly difficult. So, we compiled a list of marketing strategies for loan officers looking to gain an edge in the housing market.

Volly Names Tom Rice as Senior Vice President of Sales and Account Management

Volly, an industry-leading provider of dynamic technology and marketing services for banks, credit unions, and mortgage companies, is pleased to announce the appointment of Tom Rice as Senior Vice President of Sales and Account Management.

Volly Unveils New Brand Identity Reflecting Its Commitment to Greater Growth & Success

Volly completed an extensive rebranding effort in response to accelerated company growth and a renewal of its corporate mission, vision, and values. Volly’s new brand represents the company’s commitment to its customers, its dedication to greater growth and success, and its passion for creativity and teamwork.

Volly: Forward Thinking & Moving Forward

Our industry is continually changing. New technologies, new policies, and new market conditions force us to endlessly adapt. But change delivers the opportunity to start exciting, new journeys.

Find Your Niche Market—and Distance Yourself from the Competition

Today’s housing market is as competitive as ever for loan officers. So, how do you gain an advantage in a crowded market? One impactful way is to find a niche! Simply put, finding the right niche can mean the difference between success and failure. Read on to learn how!

Ready to Plug the Hole in Your Retention Bucket?

Marketing experts have created dozens of analogies to explain the importance of customer retention, but the one we feel is most accurate is this: Building a successful mortgage business with a poor retention program is like trying to fill a bucket with a hole. You can keep the water running, but the bucket will never be full. With this mind, we compiled a list of the retention strategies that will plug the hole in your bucket and ensure it overflows with repeat customers.

The Secrets to Success in a Rising Rate Environment

Our current rate environment has very likely made you anxious. Before panicking, understand there are steps you can take to ensure your business remains successful. We compiled a few best practices to help you gain an edge in our current rising rate environment.