The rapidly shrinking share of first-time homebuyers means finding and converting leads from this important segment of the market is more essential than ever. The latest post on the Volly Insights blog provides content tips and ideas for your first-time buyer campaigns—whether they are done through social media, over email, or with direct mail.
Check out Volly CEO Katharine Loveland’s guest column for HousingWire. Katharine discusses the leaderships lessons she learned from her days playing college and professional basketball. She also delves into the connections between a competitive edge, a strong marketing approach, and a good customer experience.
Rising mortgage interest rates have forced many would-be homebuyers to put their purchase plans on hold. Meanwhile, prospective sellers feel trapped in their current residences due to being “locked in” with low mortgage rates. As you know, a shrinking potential customer pool means your job of connecting with and converting leads will become increasingly difficult. So, we compiled a list of marketing strategies for loan officers looking to gain an edge in the housing market.
Our industry is continually changing. New technologies, new policies, and new market conditions force us to endlessly adapt. But change delivers the opportunity to start exciting, new journeys.
Today’s housing market is as competitive as ever for loan officers. So, how do you gain an advantage in a crowded market? One impactful way is to find a niche! Simply put, finding the right niche can mean the difference between success and failure. Read on to learn how!
Building industry partnerships, generating and converting leads, maintaining a database of prospects—the marketing tasks never end for the modern-day loan officer. Our list of essential tips will help you get the most out of your marketing efforts in 2021!