Volly named a HousingWire 2024 Tech100 Mortgage winner!

Irvine, CA, December 21, 2023 – Williston Financial Group® (WFG®), a Portland-based, full-service provider of title insurance and real estate settlement services for commercial and residential transactions nationwide, announced today that its marketing and technology subsidiary, MyHome, a Williston Financial Group Company™ (MyHome) has completed the acquisition of Volly, a leading national provider of dynamic technology and marketing services for banks, credit unions, and mortgage lenders.

Continue ReadingVolly named a HousingWire 2024 Tech100 Mortgage winner!
Read more about the article How to Build Loyalty & Boost Retention in Today’s Ever-Challenging Market

How to Build Loyalty & Boost Retention in Today’s Ever-Challenging Market

“Customers for life. “Lifelong borrowers.” “Clients that are eternally yours.” We all have different terms for them—some are a bit more lighthearted than others—but the meaning is always the same: A customer who turns to you no matter what their needs may be, whether it’s another home purchase, a mortgage refinance, or an additional service that you provide. Put simply, loyal and returning customers are the lifeblood of a loan officer’s business.

Continue ReadingHow to Build Loyalty & Boost Retention in Today’s Ever-Challenging Market
Read more about the article MyHome, A Williston Financial Group Company™, acquires lender marketing automation provider Volly

MyHome, A Williston Financial Group Company™, acquires lender marketing automation provider Volly

Irvine, CA, December 21, 2023 – Williston Financial Group® (WFG®), a Portland-based, full-service provider of title insurance and real estate settlement services for commercial and residential transactions nationwide, announced today that its marketing and technology subsidiary, MyHome, a Williston Financial Group Company™ (MyHome) has completed the acquisition of Volly, a leading national provider of dynamic technology and marketing services for banks, credit unions, and mortgage lenders.

Continue ReadingMyHome, A Williston Financial Group Company™, acquires lender marketing automation provider Volly
Read more about the article How to Stay Connected with Your Customers

How to Stay Connected with Your Customers

According to First American, less homeowners feel “locked-in” to their current interest rates—which means increases in both home sales and housing inventory could be on the way. Keeping your brand in front of your existing customer base is more important than ever—that way when buyers and sellers do enter the market, they are ready to work with you. We share strategies for staying connected with the individuals who mean the most to your business.

Continue ReadingHow to Stay Connected with Your Customers
Read more about the article Strategies for Boosting Your Marketing ROI

Strategies for Boosting Your Marketing ROI

Before your workload becomes too heavy this summer, why don’t you take a moment to calculate your marketing return on investment (or MROI). MROI is exactly what it sounds like: a formula for measuring the return on investment from the amount you spend on marketing, whether it’s for a specific marketing program or your entire marketing plan. In the latest Volly Insights post, we share strategies to help you boost your MROI.

Continue ReadingStrategies for Boosting Your Marketing ROI
Read more about the article From the Hardcourt to the C-Suite: The Leadership Lessons I Learned from Team Sports

From the Hardcourt to the C-Suite: The Leadership Lessons I Learned from Team Sports

Check out Volly CEO Katharine Loveland’s guest column for HousingWire. Katharine discusses the leaderships lessons she learned from her days playing college and professional basketball. She also delves into the connections between a competitive edge, a strong marketing approach, and a good customer experience.

Continue ReadingFrom the Hardcourt to the C-Suite: The Leadership Lessons I Learned from Team Sports