Creative Marketing Strategies to Jumpstart Your 2022
2021 was a year unlike any other for the housing market. Home prices skyrocketed, inventory tightened severely, and fierce bidding wars became the norm. Here’s hoping you were able to navigate these uncharted waters and see your business thrive.
But 2021 will soon be in our rearview mirror. And with a new year comes new goals to be achieved and new challenges to be faced. The changing of the calendar is also an ideal time to assess existing marketing plans and make necessary changes. Detailed here are effective marketing strategies for loan officers in today’s ever-competitive housing market.
Embrace marketing automation
When it comes to loan officer marketing, automation is a game-changer. Marketing automation makes your team more efficient, freeing up time for you to do what you do best: close loans. You also benefit by generating stronger leads, increasing conversion rates, and having access to more accurate data for determining the effectiveness of your marketing efforts.
And the right marketing automation solution can assist you with many different forms of content: from social media to email campaigns to landing pages.
Determine your niche
If you have not done so already, find a niche. Ask yourself, “What type of borrowers would I like to work with?” or “What type of loan programs do I have the most experience with?” Maybe you have worked primarily with first-time buyers or have closed more FHA and VA loans than conventional products. Whatever the case may be, determining the areas in which you have the most experience and expertise is the key to successfully marketing yourself and your team.
And while you do not want to limit yourself to one specific niche, it is essential to know who you are in the best position to assist.
Get social and stay social
Customers want to see you active and engaged but not flood their social media feeds with updates. Consider posting once or twice a week.
Keep your social media content relevant. At the same time, your posts do not have to focus exclusively on your profession. Share content that will make your readers smile, such as an image or meme that highlights the joy associated with a new home purchase.
Also, don’t be afraid to open up and be personal. This may include posting about professional milestones, your favorite charity, or special events happening in your area.
Lastly, be sure to familiarize yourself with the privacy practices and policies of social media sites.
Video has emerged as one of the most powerful ways loan officers can connect with leads and stay engaged with existing customers. Video content allows you to appeal to the needs of your audience in a truly creative and authentic way. According to a study by Eyeview, relevant embedded video can increase conversions by as much as 86%.
Additionally, adding video content to a landing page prolongs the time visitors spend on a page, which means better site “stickiness” and a motivation to navigate to other areas of a website.
Polish up your website content
Landing pages are opportunities for leads and existing customers to interact with your brand. When visitors arrive at a landing page, they should immediately know the company that is behind the content they are viewing. This means including a company logo, company colors, and other brand styles. Branding that is consistent across all website pages will help project a stronger sense of identity to leads and customers.
An “about me” section is where you introduce yourself to customers. Share personal details but keep the focus on qualifications, expertise, and accomplishments. Carefully proofread all information; spelling and grammatical errors can make you look unprofessional. Use the same set of up-to-date, professionally taken photos across all platforms. Also, avoid photos that may appear overly casual or intimate.
Finally, posting customer testimonials is an effective way to establish trust and strengthen your reputation. Just be certain you receive permission from customers before posting.
Ready to connect?
We hope these marketing ideas help you find more clients and grow your network. However, if you truly want to position your business for greater success in today’s competitive housing market, you may need to work with an industry-leading marketing partner.
This is where Volly can help. We can assist you with all your marketing needs—whether it’s website content, social media strategies, or a library of videos.