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Volly Bolsters Marketing Automation Platform

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Volly, an industry-leading provider of SaaS-based Marketing Automation, CRM, and POS solutions for banks and mortgage companies, adds Covered Insurance Solutions (Covered) as a new client.

Covered is a digital insurance marketplace that gives homebuyers the ability to purchase and renew homeowners insurance in a simple, streamlined interface. Working through direct implementations with mortgage lenders and servicers, Covered provides their new and existing homeowners with multiple unbiased insurance quotes from top-rated local and national insurance carriers.

For borrowers, Covered removes stress from a traditionally challenging but necessary process. Those on the loan origination side benefit from a reduction in financing timeframes and closing issues.

“The Covered model is one we greatly admire and overlays perfectly with the Volly Marketing Automation platform,” said Volly CEO Jerry Halbrook. “Combining Covered’s business model with Volly’s leading-edge technology creates a customer journey that’s both highly customized and deeply personal to improve engagement and increase ROI.”

“Volly’s marketing automation platform accelerates Covered’s ability to market effectively and efficiently to our homeowners at every point in their homeownership cycle,” said Ross Diedrich, Covered’s CEO. “Our partnership with Volly delivers a valuable and essential product to even more consumers across multiple distribution channels with unique tailored messaging that resonates with each individual buyer for all their property and casualty insurance needs.”

About Covered

Covered is an independent, tech-forward digital insurance agency focused on making insurance easy to understand and painless to purchase. Through its integrated online marketplace, consumers can quote, compare, and purchase the right insurance coverage at the best price in minutes when they need it and how they want it. Covered is a HousingWire 2018 & 2019 HW Tech100™ winner and one of Kairos’ “50 World-Changing Startups to Watch in 2019.” For more information, visit

About New Capital Partners


New Capital Partners (NCP) is a private equity firm headquartered in Birmingham, Alabama. NCP partners with niche, tech-enabled services companies in the healthcare, financial, and business services industries. Leveraging its extensive operational experience, NCP helps create significant value in portfolio companies by focusing on one core goal: building great companies. For more information, please visit

About Volly

Volly is powering the dream of homeownership through industry-leading technology and dynamic marketing that drives the customer journey. The Volly Portal Platform is a fully integrated, cloud-based Software-as-a-Service platform that combines Customer Relationship Management (CRM), Marketing Collateral, Borrower Journey Campaign Management, Portfolio Retention, Point of Sale (POS) application and transaction management and Custom Websites, all integrated with digital and print marketing capabilities and industry-leading creative marketing services. Volly was named a HousingWire 2020 and 2021 HW Tech100 Mortgage company. For more information, visit or call (866) 435-7050. 

About Volly


Whether you are ready to power your full operation with Volly’s complete platform or just want to see how Volly can help your business, our team is ready to assist. Simply provide us with a few details below and we will contact you as soon as possible to schedule a demo.


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