“Customers for life. “Lifelong borrowers.” “Clients that are eternally yours.” We all have different terms for them—some are a bit more lighthearted than others—but the meaning is always the same: A customer who turns to you no matter what their needs may be, whether it’s another home purchase, a mortgage refinance, or an additional service that you provide. Put simply, loyal and returning customers are the lifeblood of a loan officer’s business.
According to First American, less homeowners feel “locked-in” to their current interest rates—which means increases in both home sales and housing inventory could be on the way. Keeping your brand in front of your existing customer base is more important than ever—that way when buyers and sellers do enter the market, they are ready to work with you. We share strategies for staying connected with the individuals who mean the most to your business.
Before your workload becomes too heavy this summer, why don’t you take a moment to calculate your marketing return on investment (or MROI). MROI is exactly what it sounds like: a formula for measuring the return on investment from the amount you spend on marketing, whether it’s for a specific marketing program or your entire marketing plan. In the latest Volly Insights post, we share strategies to help you boost your MROI.
The rapidly shrinking share of first-time homebuyers means finding and converting leads from this important segment of the market is more essential than ever. The latest post on the Volly Insights blog provides content tips and ideas for your first-time buyer campaigns—whether they are done through social media, over email, or with direct mail.
Check out Volly CEO Katharine Loveland’s guest column for HousingWire. Katharine discusses the leaderships lessons she learned from her days playing college and professional basketball. She also delves into the connections between a competitive edge, a strong marketing approach, and a good customer experience.
Rising mortgage interest rates have forced many would-be homebuyers to put their purchase plans on hold. Meanwhile, prospective sellers feel trapped in their current residences due to being “locked in” with low mortgage rates. As you know, a shrinking potential customer pool means your job of connecting with and converting leads will become increasingly difficult. So, we compiled a list of marketing strategies for loan officers looking to gain an edge in the housing market.