Customer Retention

How to Build Loyalty & Boost Retention in Today’s Ever-Challenging Market

“Customers for life. “Lifelong borrowers.” “Clients that are eternally yours.” We all have different terms for them—some are a bit more lighthearted than others—but the meaning is always the same: A customer who turns to you no matter what their needs may be, whether it’s another home purchase, a mortgage refinance, or an additional service that you provide. Put simply, loyal and returning customers are the lifeblood of a loan officer’s business.

How to Stay Connected with Your Customers

According to First American, less homeowners feel “locked-in” to their current interest rates—which means increases in both home sales and housing inventory could be on the way. Keeping your brand in front of your existing customer base is more important than ever—that way when buyers and sellers do enter the market, they are ready to work with you. We share strategies for staying connected with the individuals who mean the most to your business.

The Five Factors Standing Between You and Customers for Life

As anyone in our industry can attest, connecting with prospects and transforming these leads into customers for life may be the most challenging aspect of a loan officer’s job. In the latest Volly Insights blog post, we examine the five biggest factors that are standing between loan officers and lifelong customers. We also detail how loan officers can build stronger relationships that ensure borrowers work with them again and again.