The History Of Volly
Innovation, Excellence, and Entrepreneurship
Volly was formed through the acquisition of three companies by New Capital Partners, a private equity firm. New Capital Partners took majority ownership of Loyalty Express in June 2017. Loyalty Express was founded in October 2004, and created the CRM, originally named CustomerManager, product and MarketingCentral which is a web-to-print marketing collateral store.
New Capital Partners acquired Lending Manager in December 2017. LendingManager created Lending Manager and Lending Connect or Point-of-Sale products.
New Capital Partners acquired SoftVu in June 2018. SoftVu created the Marketing Automation product primarily for consumer direct groups in banks/mortgage companies.
New Capital Partners changed the name of the company to Volly. Volly provides end-to-end world class service and products including Marketing Automation, Custom Website Development, Point of Sale Solutions, CRM Platforms, a Marketing Portal, and Marketing Services.
Volly acquired Home Captain, a market-leading technology enabled real estate platform that shepherds homebuyers through the home buying journey. The acquisition of Home Captain extended Volly’s capabilities into the real estate market, providing seamless interactions between borrowers, loan officers and real estate agents.
Volly is recognized as the leader in the mortgage and lending industry with a complete end-to-end platform to support all Loan Officers and Borrowers’ needs throughout the lending lifecycle.
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