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The History Of Volly

Innovation, Excellence, and Entrepreneurship


Volly was formed through the acquisition of three companies by New Capital Partners, a private equity firm. New Capital Partners took majority ownership of Loyalty Express in June 2017. Loyalty Express was founded in October 2004, and created the CRM, originally named CustomerManager, product and MarketingCentral which is a web-to-print marketing collateral store. 

December 2017

New Capital Partners acquired Lending Manager in December 2017. LendingManager created Lending Manager and Lending Connect or Point-of-Sale products. 

June 2018

New Capital Partners acquired SoftVu in June 2018. SoftVu created the Marketing Automation product primarily for consumer direct groups in banks/mortgage companies. 

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Jerry Halbrook Named CEO of Volly

March 2019

New Capital Partners changed the name of the company to Volly. Volly provides end-to-end world class service and products including Marketing Automation, Custom Website Development, Point of Sale Solutions, CRM Platforms, a Marketing Portal, and Marketing Services. 

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Announcing Volly Platform as LoyaltyExpress Rebrands the Company

June 2021

Volly acquired Home Captain, a market-leading technology enabled real estate platform that shepherds homebuyers through the home buying journey. The acquisition of Home Captain extended Volly’s capabilities into the real estate market, providing seamless interactions between borrowers, loan officers and real estate agents.

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Volly Announces The Acquisition Of Home Captain


Volly is recognized as the leader in the mortgage and lending industry with a complete end-to-end platform to support all Loan Officers and Borrowers’ needs throughout the lending lifecycle.   

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Volly Named The Top 10 Martech Solution Providers in 2021

Volly Named to HousingWire 2020 and 2021 Tech100

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About Volly

Volly is powering the dream of homeownership through industry-leading technology and dynamic marketing that drives the customer journey. The Volly Portal Platform is a fully integrated, cloud-based Software-as-a-Service platform that combines Customer Relationship Management (CRM), Marketing Collateral, Borrower Journey Campaign Management, Portfolio Retention, Point of Sale (POS) application and transaction management and Custom Websites, all integrated with digital and print marketing capabilities and industry-leading creative marketing services. Volly was named a HousingWire 2020 and 2021 HW Tech100 Mortgage company. For more information, visit or call (866) 435-7050. 

About Volly