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Jerry Halbrook Named CEO of Volly

Jerry Halbrook

Woburn, Mass., December 11, 2018 – Volly, a leading provider of cloud-based marketing automation, CRM, and POS solutions for banks and mortgage companies, and New Capital Partners, today announced the appointment of Jerry Halbrook to the position of Chief Executive Officer. Jerry has 35 years of experience in financial services, including 28 years of mortgage banking industry leadership, and the past 10 years focused on innovative technology and strategic platforms.

“We are thrilled and inspired to have Jerry leading our company’s strategic initiatives and growth,” said Larry Huff‚ Executive Chairman of Volly. “His proven track record in mortgage-banking technology coupled with his remarkable success while leading Black Knight’s Origination Technology Division are exceptional achievements. It is a pivotal and exciting time at Volly, with recent acquisitions of SoftVu and LendingManager positioning the company to lead the CRM, point-of-sale, and marketing automation space for banks and independent mortgage companies. Jerry’s unparalleled levels of expertise and industry relationships will greatly benefit our clients and stakeholders.”

Jerry takes the helm as CEO of the newly combined companies: LoyaltyExpress, SoftVu and LendingManager. Jeff Doyle and Mary Beth Doyle of LoyaltyExpress, Tim Donnelly of SoftVu, and Wayne Steagall of LendingManager will all be part of Jerry’s leadership team. The combined experience, expertise, and commitment among these talented executives is extensive and will allow for substantial innovations and advancements.

“I am excited to have this opportunity to lead this talented group of mortgage industry experts and expand the products and markets impacted by Volly,” said Jerry Halbrook. “The combination of LoyaltyExpress, SoftVu, and LendingManager creates a unique combination of product capabilities coupled with market-leading content management and creative services. Our mission is to be the premier compliant provider of both platform capabilities and marketing content focused on our clients’ programs surrounding customer acquisition, retention, and engagement across the residential real estate and lending industry sectors.”

About New Capital Partners

New Capital Partners (NCP) is a private equity firm headquartered in Birmingham, Alabama. NCP partners with niche, tech-enabled services companies in the healthcare, financial and business services industries. Leveraging its extensive operational experience, NCP helps create significant value in portfolio companies by focusing on one core goal: building great companies. For more information, please visit


Volly is powering the dream of homeownership through industry-leading technology and dynamic marketing that drives the customer journey. The Volly Portal Platform is a fully integrated, cloud-based Software-as-a-Service platform that combines Customer Relationship Management (CRM), Marketing Collateral, Borrower Journey Campaign Management, Portfolio Retention, Point of Sale (POS) application and transaction management and Custom Websites, all integrated with digital and print marketing capabilities and industry-leading creative marketing services. Volly was named a HousingWire 2020 and 2021 HW Tech100 Mortgage company. 

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